After developing my product, not so much in my jam to spend on promotion, I researched and found a large number of very effective promotional ideas that brought me success with my personalized cartoon business.
1) In the beginning ...
Make your website. If you do not know how many free templates available on the Internet. Search for "Free web site templates that you find attractive.
If you want to learn how to make your own website using HTML authoringThere are several tutorials out there:
Boogie Jack Dennis Gaskill has a great site with tutorials to get started, along with many "tricks of the trade". An excellent resource! http://www.boogiejack.com/html_tutorials.html
Also, Joe Burns has a site full of information and useful for all new web site designers and experts, HTML tutorials, primers and lots of goodies to add to your web pages http://www.htmlgoodies.com
2) The content of 1000 kcal
Fillyour website with keyword rich content. Write a description of the product or service and make the content for keywords in your description. For example, if you sell the animals of the keywords you want to be found in the search engines can be stuffed "toys, stuffed animals, stuffed animals, stuffed dogs, plush animals, etc.
3) Search Engine Buffet
Submit your site to search engines and directories, manually or by the deposit or a freepresentation of multiple services that your site automatically to search engines and directories of your choice, or try them, according to the presentation site you use. One such site is http://www.submitexpress.com
4) the chain
exchange links with sites similar and complementary but not your competitors ... I do not think you hear from them! E-mail the site owner and ask for a reciprocal link. If they agree to add your link, please return the favor and add their link on yoursite. Can a special page for your favorite links, or if you have only a few, just add to your main page or another page of the site.
5) Mr Snappy-File
Create a signature file is automatically included interesting at the end of your email. A small, descriptive "blurb" about what you do with your website address will do!
6) news
Write a newsletter or e-zine online. You'll find interesting articles on a subject on the Internetyou can publish in your ezine (search for "free content") or even write some of your own (see n. 12). Decide if your e-zine will be produced monthly, biweekly, weekly or even daily if you have enough time and information to share! Always be sure to give the author a good credit! Include your signature at the end of his article and e-mail a copy of your ezine when ready.
This site is a good article on how to write an e-zine: http://www.thewritemarket.com/ezine.shtml
7) Extra!Extra!
Give a gift to new subscribers. or a small sample of your product, or even a coupon for 10% discount on your products or services in May, a report you wrote about a topic of interest is that the new reader can be downloaded.
8) What's behind door # 2?
Enter a contest for the name of your ezine. Create a special page with a form on your site. Explain the details and prices. Enter your game in the competition as many of the sites you can find or post your game ondiscussion groups and forums (see # 10 and # 11) and other newsletters.
Some sites contest announcement:
http://www.theprizefinder.com/asp/addacompetition.asp
http://www.loquax.co.uk
The price that is offered must be related to your business. You have a deadline, say a month or so, and make sure that the date of the contest on your page to show.
For example, for the competition:
** We need you! **
Be creative ... Win great prizes!
Our newsletter has a name;
IfWe have used, you win!
Publish the winners on your website and in your next e-zine - newly-appointed, of course!
9) All in the Family
Enter your e-zine lists for e-zine like http://www.list-a-day.com. They may also provide your e-zine as their daily pick!
Other lists are:
http://www.cumuli.com/ezines/submit.html
ezine-universe.com/search/getlisted.html
10) Group therapy
Join Yahoo groups and other similar discussion groups / mailing lists. SubscribeSimilar ads ezines and then swap with the owners ezine. A list of competition with the owners of the group. Submit your articles too!
groups.yahoo.com
http://www.topica.com
11) The Gift of Gab
Participate in discussions on various online forums and message boards, obviously using the signature file! (Forum Search on-line) is a forum for http://www.ivillage.com/boards
12) Bank on it!
Write articles and submit them to article banks such http://www.ezinearticles.com(Search for free content) and groups (see n. 10). You can write about anything you know, writing stories about the experiences you have had, useful articles, your views on a topic you are satisfied, for example. Make sure that the subtitle or the author resource box at the end of your article or story. This is a brief description of your company, a link to your website and a link to your subscription page.
How to write an article:http://www.freesticky.com/stickyweb/articles/write_article_profit_strategy.asp
And again: http://www.accordmarketing.com/tid/archive/write.html
13) Please release me!
Write a press release about your company, competition, an organization that sponsors or something you think is worthy of note. Send it to your local newspapers, magazines and on-line press release (see http://www.whimsies-online.com/newsrelease2.htm for an example.
Here's a great article on howWrite a press release: http://www.lunareclipse.net/pressrelease.htm
You can change your press release on http://www.prweb.com
14) The Paper Chase
If you are in your local paper or magazine called the story in all promotional materials. Scan and add to your website or a link to the original article, if available online.
15) Choose a card ... a card!
Distribute your business cards EVERYWHERE. Print a coupon to save on the back. Voila!A double-duty card!
16) Fashion Plate
Put your ad! No, he did paint - it will clog pores! I have t-shirts I printed on my color printer and the use of transfer paper t-shirt. Printed with your logo and / or business name and address of the website, and wear your creation on the web (black tie event but I would like to reconsider if I were you!)
Logo for a low cost, visit these guys: http://www.GotLogos.com. They designed my logo for their flat fee of $ 25 and is the highest level. I would likerecommend it to anyone. Check out the logo they designed for me here:
www.whimsies-online.com - is at the top of the page.
17) Nifty Gifty
Send a gift economy, but useful with every order. Help your customers as you remember and that could again be ordered at a later date. It can also be a 10% discount coupon for their next purchase. One of my gifts is a laminated bookmark, personalized with the name of the customer. It also shows a miniature version of their cartoonjust ordered! Everyone loves personalized items. Another idea would be to use a CD coaster custom programs you no longer need, or freebies in your mailbox (mailbox metal outside the house, not the virtual kind!). See how here: www.whimsies-online.com/cdcoasters.htm
Mention "free gift with purchase on your site and also the estimated value if sold separately.
18) Mug Shot
Another idea would be to use your logo or acatchy phrase and your website address to print on mugs, mousepads and other items. Cafe Press will print the drawing office of all items to choose from the wide choice. They do the manufacturing, transportation, fundraising, and send the commission check. When you shop online with them (they have a free version and an upgrade to a Premium shop) has a link to your website. Here's an example:www.cafeshops.com / animal_house to "
http://www.whimsies-online.com/whimsieswear.htm
The Cafe Press site is http://www.cafepress.com
19) Happy Campers
Always ask for testimonials. Ask your customers and subscribers for a word or two about your product. If a customer via e-mail of thanks to the handy widget / thing-a-magig / thingy you sent them any questions or comments to you in your next e-zine and your page "Testimonials"
20) Analyzethis!
Send product samples to influential people for a witness or a small write-up in their publication or website.
21) Ad-Vantage
There are many ezines and online companies to offer free ad contributions. Bob Osgoodby Check out the website. He offers a free advertising (he has three very informative e-zine!). You can check his site at
http://www.adv-marketing.com/business
These are just a bunch of creative ways to promote your online presence.Try whole or in part, and if you get the hang probably think of some more. Have fun with them and see what works for you!
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