Economic change in advertising

Advertising is changing. It 'just focused than ever and this is due to the Internet. Companies like Google are now able to tailor advertising to the actual behavior instead of behavior experts. This is a bit 'scared for me. However, it makes perfect sense.

advertising dollars from television and the press is moving at an alarming rate. It affects many print publications. In fact, some have closed because there was sufficient fundingtheir business afloat.
Advertising has become much more technical. At one point, the media provided the means to reach thousands of people. However, not all people who needed the message is delivered. Mass media advertising is a numbers game and the cost was very high in the number of people exposed. The efficiency of reaching a target was very low. John Wanamaker, considered by many as the father of marketing, said: "I know that halfof my advertising dollars are wasted ..... I just do not know which half. "

New technology is allowing people to avoid mass media advertising on television. TiVo DVR, and similar capabilities are now people to move blocks of advertising that costs companies millions of dollars. Meanwhile, advertisements in newspapers are losing their ability to reach an audience as people get news from the Internet. Although some of the messages is available through various newspapersonline, most of the news hour by freelance journalists and writers who create content for providers and browsers.

And 'the creation of a new industry with an innovation that allows users a more targeted result of their advertising dollars. This will create jobs for people and actually creating a place for those who were once dependent on older technologies. It is not an easy transition. It's never easy for people to change, especially when they are at an advanced stage in aparticular industry or profession. But free people, as a group, are resistant.

The new paradigm of advertising requires an understanding of consumer behavior at a level no more than an extrapolation based on the recorded data, say for example, consumers in a random shopping center. Today's figures is far more representative and staff. It 's a very clear picture of consumer behavior that has been created almost in real time as we have become a computer company. Databases are a record ofwhat we see and what you buy online. Have you noticed lately the ads in your browser? They look familiar? They should. They are actually selected for the cookies from your computer how to run the logs of your online behavior. Google is the undisputed leader in this collection of information, and Google will be the new marketing model for some time to come. This is advertising with pinpoint accuracy, but on a massive scale. This makes each advertising dollar count. The newparadigm is very different when it is more accurate advertising spend.

We get a better indication of consumer behavior than ever. The old methods of research have been very inaccurate. If you look at someone's online behavior, we see that at the individual level of real interest and buying behavior. E 'specific to the individual, and Google has stored in its database. I think I hear the music playing somewhere in the Twilight Zone.

There are a number of obstacles toobstacle. One obstacle is the idea that buying a mirror of facts which led after the consumer has spent the money. What do you think? This is the reason to get those little reminders that tell customers gadget widget purchased. They are smarter by the minute.

So what does all this mean? It means advertising dollars will continue their shift to the Internet. The television is starting to jump on this development and the Internet will soon be unitedIn our TV-watching. Moreover, radio, newspapers and magazines are all now positioned to take advantage of an online presence.

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