Internet Protocol Television (IPTV) is creating a strong impact on mainstream television. It has applications far wider than just in the show. In this article we will see a niche segment such as IPTV - Hospitality Industry and how it can change the user experience for the benefit of customers and hotel operators.
conventional television systems in most hotels around the world have two important functions -
Live TV Channels
Movies onQuestion
Background
The functions are limited by the technology of cable TV coax which is common in the last 30 years. Transmits on television, which means that programs are implemented pre-programmed, regardless of the preferences of individual users on a particular channel. The provider offers a range of content and the user can customize their channel of choice.
IPTV Why change? Existing analog cable TV technology has its limits -
PoorQuality TV Channels
The lack of customization for customers
No media guests to obtain inputs
Restrictions on the number of television channels available
Lack offers convenience for guests
No customization of television services
Inefficient use of mass media to generate additional income
Hotel IPTV technology
Over the past 20 years the Internet has a major impact on user habits. Today most of the hotels are "Internet services", aspart of their standard offering, but may be a small fee. The Internet has made it possible for users to "find what they want" at the click of a mouse. The free flow of information provides users with greater choice and has raised the expectation levels. Technology can help IPTV operators of hotels offer a wider capacity for infotainment and the creation of customized services for their guests.
Highlights
IPTV Channels
Video on demand (VOD)
Time Shift TV
TV on demand
Games
Bookmarking
Custom Services
Infotainment
TCommerce - interactive shopping
Guest Experience
Hotel interactive TV, or IPTV system, guests can experience in many ways. The main areas of difference to create -
Customizing the user interface, based on assessments of preferences
Located infotainment platform
Ability to provide feedback to the HotelManagement
Benefits for hotels
Higher quality audio / video TV content
Improved customer satisfaction
Sources of Income
Tools that the quality and efficiency of the room and staff
Interactive Advertising Platform for Hospitality
In future articles we will see each of these benefits in detail.
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